If you haven’t heard of Miley Cyrus, the likelihood is that you have been living under a rock in the Sahara for the past few months.

At just 20 years old, the former Disney star boasts a global profile many brands would kill for. Google turns up over 883 million results and 14.4 million people follow her on Twitter. Not bad for a reasonably talented young pop star.

Admittedly, she has been given a headstart on most of us – her role in Hannah Montana and famous father have undoubtedly helped catapult the American to stardom – but her dramatic ascent to global fame contains a number of important lessons for anyone PRO.