After recently writing a post about PR evaluation and the death of Advertising Value Equivalent (AVE), it got me thinking about measuring success for wider marketing campaigns.
In such a creative industry, planning and measurement is often pushed to the bottom of the pile, while actually doing is seen as a much more attractive role.
I like to think that planning and measurement are part of a journey. If you don’t know where you are, how do you know where you’re going? If you don’t know where you’re going, how do you know when you get there?
All Hallows Eve, traditionally the initiation of the triduum of Hallowmas, the time in the Christian calendar to remember the dead. Now, you are more likely to find people apple bobbing, scary themselves silly on spooky city tours or dressing up like a creepy (for creepy, read slutty) nurse and drinking red shots through a fake syringe.
Here at Lava, we know that Halloween is a great opportunity to create some great PR – just check out our Hallo’win pumpkin carving competition on Facebook. This tongue in cheek occasion can help all sorts of brands reach their target audiences in the run up to 31st October. You just need to log on to Twitter to see how many people have jumped on the Halloween bandwagon.
“They’re all gonna laugh at you” – a timeless quote from the 1976 horror film, Carrie.
Who’d have thought that 37 years later, Sony Pictures would be remaking the terrifying classic and that the quote above would inadvertently be given new meaning – as part of the promotion for the film?
An exciting opportunity presented itself to us this year as we were preparing for the Waterside Shopping Centre’s annual student lock-in – We were told that The Only Way is Essex star, Lydia Bright, would be bringing her pop up boutique to Lincoln for one night only!
As marketing communications specialists, we’re tasked with raising awareness of our clients’ products and services. Public relations activity features heavily in the majority of our campaigns.
Now, PR is not all about media coverage but generating exposure in newspapers and on TV, radio and online is a common part of most of public relations campaigns. And what do journalists ask for when we tell them we have an interesting story for them? That’s right – a press release.