Award-winning integrated marketing agency, Lava, has welcomed its first intern of 2014 – a role enabling one trainee to acquire vast industry knowledge and understanding.
Hannah Porter, a 20 year-old Second Year University of Lincoln student, has joined Lava for a part-time PR & marketing internship. As part of her role, Hannah will be taking on administrative duties, as well as working on marketing related tasks such as research, social media and copywriting. Currently studying Business and Marketing and with five years experience in the hospitality sector, Hannah brings a high level of knowledge and promotional background with her to the position.
We’re busy and getting busier! We’re looking for two experienced PR people to join us in either Lincoln or Nottingham in the New Year. So, if you’re looking for a new job to kick start your 2014, read on …
We need a Senior Account Manager or Account Director to lead a portfolio of B2C and B2B campaigns and play a significant role in new business activity.
We’re also looking for an Account Manager to work on the same portfolio of clients, implementing integrated campaigns, comprising traditional PR, social media activity and copywriting for print materials, advertising and advertorials.
Both new members of our team will be ambitious, talented, driven and have a can-do attitude. They’ll be looking to take on more responsibility and want to join a fast-paced, award-winning agency and a play an active part in its rapid growth.
A competitive salary, 25 days holiday + their birthday off and the chance to work in a fun environment with a fantastic team await!
To apply send a covering letter, CV and portfolio of amazing coverage which you’ve generated for clients to [email protected] by 17th January.
So, here’s the story. We send out our festive Christmas card and challenge everyone to make the enclosed origami Christmas Penguin.
William Wright, drivetime presenter at BBC Radio Lincolnshire, has a go and a very good go it is. He’s so impressed with his Christmas creation that he gives it a little mention on air (thankyou!) and Tweets a picture (@MrWilliam).
Next thing we know, a picture of Jeremy Vine posing with a Lava Christmas Penguin is Tweeted to us. Yes, that’s right! Jeremy Vine, BBC Radio 2 presenter! Amazing!
We’re not sure how the Christmas Penguin found its way from Lincoln to London – it is, as Mr William says – a bit of Christmas magic!
The effectiveness of a Lincoln integrated marketing agency’s campaigns has been recognised twice in this year’s Chartered Institute of Public Relations (CIPR) PRide Awards.
Lava, which offers design, digital, public relations and social media marketing services to clients in the public, private and third sectors picked up two Gold awards at last night’s prestigious black tie ceremony in Leeds (28th November).
The Lincoln-based agency’s integrated marketing campaign for SO Festival 2012 on behalf of East Lindsey District Council was judged Best Event. Lava also received a Gold in Best Use of Social Media for its work for Milk4Childminders, part of Cool Milk.
The Burberry check is so iconic that it doesn’t need words or a logo to make it identifiable; it is the same with Coca Cola or Ikea. Some brands are so iconic they don’t need words to tell their story. Shapes, fonts, illustrations, colours, images and patterns can all be used to create a brand that is easily identifiable without a logo.
Guinness is a great example of where strong photography can be used to create a striking, emotive and immediately identifiable brand. However, Cath Kidson uses specific patterns to appeal to its intended target audience. Coca Cola uses its infamous font and unique glass bottle shape to sell it brand to its customers.
So what can you do to build on your brand and make it more identifiable? Here are some top tips to creating a visual element that doesn’t rely on your logo.