Our success in promoting Festival800, a city-wide celebration of Magna Carta’s 800th anniversary, has been recognised by the Chartered Institute of Public Relations (CIPR).
Our campaign for the cultural response and celebration of Magna Carta, which took place in August 2015, has been shortlisted in the Best Integrated Campaign and Best Arts, Culture and Sports categories of the CIPR PRide awards, which celebrate outstanding Public Relations activity across the UK.
Organised by cultural solutions UK on behalf of Lincolnshire County Council and supported by the National Lottery through Arts Council England, Festival800 offered ten days of live music, comedy, spoken word, street theatre, lectures and debate. Artists such as Billy Bragg and the Levellers; author, screenwriter and comedian Shappi Khorsandi; YouTube sensation Alfie Deyes; Poet Laureate Dame Carol Ann Duffy, DBE, FRSL; were joined by a host of national and international artists and human rights activists, including the family of US Civil Rights Icon, Rosa Parks, in Lincoln for the festival.
David Lambert, director of cultural solutions UK, who appointed Lava to the brief said: “With such an eclectic cultural programme we needed an equally eclectic team of professionals to reach and engage the potential diverse audiences. We could not have secured the services of a more switched on, professional agency. Lava surprised us in all the right ways. They worked with us to create an innovative marketing campaign within budget and on time. It was a fantastic relationship! I wish them every success at the awards and hope to work with them again.”
Established in 2006, Lava is no stranger to success in the PRide Awards having won eight Gold and Silver awards since 2009. “We are about to celebrate our tenth anniversary and two more awards, our ninth and tenth CIPR Pride wins, would be fantastic birthday presents,” says Lava’s managing director, Matt Hammerton. “We have a particularly strong track record of delivering effective campaigns for clients in the arts and cultural sectors. We’re really looking forward to a trip to Leeds in November and hopefully adding another two trophies to our collection.”
The CIPR PRide Awards recognise the best in public relations across the nations and regions of the United Kingdom. Over 1,000 entries were received from freelancers, agencies and in-house teams the length and breadth of the UK.
Lava, which is the only agency from Lincolnshire to be shortlisted, will find out if they’ve won either award on 24th November.
Our latest design work for the Waterside Shopping Centre has just arrived!
The centre wanted to welcome University of Lincoln students to the city and is attending the Freshers’ Fayre next month. Our creative comprises a booklet full of special offers, a competition and an invite to the centre’s Student Night.
Studying advertising and marketing at university got me interested in the communication between businesses and consumers, and I was interested in interning with Lava because I didn’t have any prior experience in marketing. I particularly enjoy writing, researching and anything creative, so this seemed like the perfect opportunity.
Have you ever thought that the font type you chose for your logo could say something about you and your business? Have you ever sat next to someone who has sneered at a Comic Sans logo? I would be surprised if you haven’t been in that situation, as this is just one font that seems to be able to curl the toes of most creative types.
Choosing a suitable font for your logo is an integral part of the design process.
When designing a logo, you’re attempting to communicate multiple complex messages in the simplest form possible. When you have only limited space to write just a few words or in most cases just a name, the typeface you use can portray your company’s name or catchy slogan can say a lot, not just about your company’s motives, but your characteristics as well.
Pick the right font and it will amplify the meaning of the words, pick the wrong one and you will be sending mixed messages, which could be nothing short of disaster.
So which font should you choose? My advice is to experiment, that way you’ll quickly be able to see which style is right for you. For those who aren’t confident knowing their Sans Serif from their Serif, here’s my quick guide to the types of fonts on offer for your business and the psychology behind them:
Serif fonts – think Times New Roman or Baskerville. These fonts are characterised by a slight decorative projection added as an embellishment to a letter. Implying a sense of tradition, respectability and reliability, they’re like old friends, but be warned, a younger crowd might see them as too ‘old school’. A company that wants to emphasise its pedigree or heritage would do well to choose a Serif font.
Sans serif fonts –think Helvetica, Ariel or Franklin Gothic. Clean, simple and futuristic, Sans Serif typefaces are very popular, especially in educational applications. They’re easy to read making them ideal for the visually impaired. These work well for companies that want to send out a straightforward message and give the impression of reliability and honesty.
Modern fonts – these fonts include Futura, Avant Garde and Century Gothic. Strong and dependable but with a touch of sophistication, modern fonts suit forward looking brands and can be good for fashion lines, companies in niche markets, luxury brands and purveyors of the exclusive.
Script fonts – cursive and handwritten fonts can be beautiful but proceed with caution! Care needs to be taken over legibility when using a font like Zapfino or Scriptina. A logo font may be reduced in size for stationery or similar, and nobody is going to understand a message they can’t read or remember an illegible company name. However, these issues notwithstanding, a script can convey elegance, femininity or creativity. A font that looks genuinely handwritten can also give your design a sense of informality or spontaneity.
Novelty fonts – a novelty or display typeface is any typeface that’s a lbit different from the norm and generally one that you wouldn’t want to read a whole body of text in. These can work well for logos and singular words, however, staff and customers alike may quickly tire of something overly childish (unless, of course, it is for a brand that is aimed at children).
Custom fonts – can’t find what you really want in a typeface? Then you could always have a custom font designed. For companies like Coca-Cola, Disney and Pinterest customised fonts have become synonymous with their brand. It’s an expensive option but one that will give you everything you want; text that stands out, a recognisable and unique typeface, consistency and above all the freedom to do what you want.
So remember think carefully before you choose your font. What subliminal message will it put across to your customers? Experiment with different fonts and you’ll quickly be able to see which style is right or wrong for you.
Lava, the integrated marketing agency, has been appointed to handle PR and social media engagement for Festival800, Lincoln’s artistic response to Magna Carta.
Organised by cultural solutions UK on behalf of Lincolnshire County Council and supported by the National Lottery through Arts Council England, Festival800 will offer ten days of live music, comedy, spoken word, street theatre, lectures and debate. Unlike previous celebrations of Magna Carta’s 800th anniversary, Festival800 will focus on how the document’s powers of liberty, justice and freedom of speech have shaped today’s society.
Some of Festival800’s highlights include performances by acclaimed musicians Billy Bragg and the Levellers; author, screenwriter and comedian Shappi Khorsandi; YouTube sensation Alfie Deyes; and Poet Laureate Dame Carol Ann Duffy, DBE, FRSL. A host of national and international artists and human rights activists will also visit Lincoln for Festival800, which takes place between 28th August and 6th September.
Lava, which offers copywriting, design, PR and social media marketing services, started work this month and will provide a full press office service along with audience development and social media engagement for Festival800.
David Lambert, director of cultural solutions UK: “We’re all really excited about Festival800. It’s going to be an amazing event and we have a varied and challenging programme. We need to create an audience and raise awareness of Festival800 quickly. Lava has an incredibly strong track record of delivering impressive results for arts events and festivals – that’s why we chose to work with them. We’ve been working with them for just over a fortnight now and we’re really impressed with their understanding of our needs, their contacts and the speed at which they work. We can’t wait to see the results of their campaign.”
As well as Festival800, Lava has an impressive track record of helping festival organisers build audiences, having worked on the visit of Black/North SEAS to the UK in 2009, Lincoln Book Festival and SO Festival between 2010 and 2014.