Our success in promoting Festival800, a city-wide celebration of Magna Carta’s 800th anniversary, has been recognised by the Chartered Institute of Public Relations (CIPR).
Our campaign for the cultural response and celebration of Magna Carta, which took place in August 2015, has been shortlisted in the Best Integrated Campaign and Best Arts, Culture and Sports categories of the CIPR PRide awards, which celebrate outstanding Public Relations activity across the UK.
Organised by cultural solutions UK on behalf of Lincolnshire County Council and supported by the National Lottery through Arts Council England, Festival800 offered ten days of live music, comedy, spoken word, street theatre, lectures and debate. Artists such as Billy Bragg and the Levellers; author, screenwriter and comedian Shappi Khorsandi; YouTube sensation Alfie Deyes; Poet Laureate Dame Carol Ann Duffy, DBE, FRSL; were joined by a host of national and international artists and human rights activists, including the family of US Civil Rights Icon, Rosa Parks, in Lincoln for the festival.
David Lambert, director of cultural solutions UK, who appointed Lava to the brief said: “With such an eclectic cultural programme we needed an equally eclectic team of professionals to reach and engage the potential diverse audiences. We could not have secured the services of a more switched on, professional agency. Lava surprised us in all the right ways. They worked with us to create an innovative marketing campaign within budget and on time. It was a fantastic relationship! I wish them every success at the awards and hope to work with them again.”
Established in 2006, Lava is no stranger to success in the PRide Awards having won eight Gold and Silver awards since 2009. “We are about to celebrate our tenth anniversary and two more awards, our ninth and tenth CIPR Pride wins, would be fantastic birthday presents,” says Lava’s managing director, Matt Hammerton. “We have a particularly strong track record of delivering effective campaigns for clients in the arts and cultural sectors. We’re really looking forward to a trip to Leeds in November and hopefully adding another two trophies to our collection.”
The CIPR PRide Awards recognise the best in public relations across the nations and regions of the United Kingdom. Over 1,000 entries were received from freelancers, agencies and in-house teams the length and breadth of the UK.
Lava, which is the only agency from Lincolnshire to be shortlisted, will find out if they’ve won either award on 24th November.
Our latest design work for the Waterside Shopping Centre has just arrived!
The centre wanted to welcome University of Lincoln students to the city and is attending the Freshers’ Fayre next month. Our creative comprises a booklet full of special offers, a competition and an invite to the centre’s Student Night.
Studying advertising and marketing at university got me interested in the communication between businesses and consumers, and I was interested in interning with Lava because I didn’t have any prior experience in marketing. I particularly enjoy writing, researching and anything creative, so this seemed like the perfect opportunity.
It was work experience week at Branston Community Academy in Lincoln, and we had the honour of welcoming a funny and talented young lad to the office throughout the week.
His name was Oliver Jackson, and here’s what he had to say about his week working with Lava:
I really enjoyed my week at Lava. From the second I walked in the door, I felt welcomed by all the staff.
I was thoroughly taken through all the safety precautions and felt safe throughout the whole week. I have always been a PC person, however, I learned the basics of an iMac in the first day due to the support the company offers.
Also, I am into photography, so Lava dedicated a day in which I could take pictures of products Lava had made. I had never done this before, so I was taken through how to compose the images to a professional level. I really enjoyed taking the photographs because I enjoy photography.
I also learned how to use the hole punching and binding machine to make company credentials, which are used to send to businesses that might be interested in working with Lava.
Finally, I also did research into the Balcan Bell and found some ways to advertise it, then I put my presentation skills into place by collating my ideas into a Powerpoint that I presented to the office. I have had a really good time at Lava, and it has inspired me to work hard and communicate in a working environment to achieve the best I possibly can.