All Hallows Eve, traditionally the initiation of the triduum of Hallowmas, the time in the Christian calendar to remember the dead. Now, you are more likely to find people apple bobbing, scary themselves silly on spooky city tours or dressing up like a creepy (for creepy, read slutty) nurse and drinking red shots through a fake syringe.
Here at Lava, we know that Halloween is a great opportunity to create some great PR – just check out our Hallo’win pumpkin carving competition on Facebook. This tongue in cheek occasion can help all sorts of brands reach their target audiences in the run up to 31st October. You just need to log on to Twitter to see how many people have jumped on the Halloween bandwagon.
If you haven’t heard of Miley Cyrus, the likelihood is that you have been living under a rock in the Sahara for the past few months.
At just 20 years old, the former Disney star boasts a global profile many brands would kill for. Google turns up over 883 million results and 14.4 million people follow her on Twitter. Not bad for a reasonably talented young pop star.
Admittedly, she has been given a headstart on most of us – her role in Hannah Montana and famous father have undoubtedly helped catapult the American to stardom – but her dramatic ascent to global fame contains a number of important lessons for anyone PRO.
You need only to glance at the newspaper stands this morning to realise that the world has gone Royal Baby mad following the announcement last night that the Duke and Duchess of Cambridge had become parents – The Sun has even rebranded ‘The Son’ in honour of the new prince.
The world’s media waited with baited breath for news from the Lindo Wing at St Mary’s Hospital in London, but brands across the globe have also been preparing for months to take advantage of the publicity opportunity.
There’s no denying that last weekend was pretty special for British sports fans. The British & Irish Lions recorded a historic series win in Australia on Saturday, paving the way for Andy Murray to secure his place on the Wimbledon honours board on Sunday.
An incredible 17 million people – including those who flocked to Skegness beach to take advantage of the country’s biggest screen to watch the match as part of SO Festival 2013 – tuned in to see the Scottish tennis ace become the first British man to win a Wimbledon final in 77 years after beating Novak Djokovic in straight sets.