8th November 2013 0


After recently writing a post about PR evaluation and the death of Advertising Value Equivalent (AVE), it got me thinking about measuring success for wider marketing campaigns.

In such a creative industry, planning and measurement is often pushed to the bottom of the pile, while actually doing is seen as a much more attractive role.

I like to think that planning and measurement are part of a journey. If you don’t know where you are, how do you know where you’re going? If you don’t know where you’re going, how do you know when you get there?

9th September 2013 0


They’re all innovative market leaders that are pushing boundaries with brand new eco technologies.

We’ll forgive you if you’ve not heard of 4Eco, as we’ve only been working with them for a few months, but getting them onto msn.com and in front of an audience of millions is quite a coup!

30th July 2012 0


With widespread discussion around AMEC’s 4th European summit last month, the evaluation debate is once again hotting up.

Everyone in the industry wants to bury Advertising Value Equivalent (AVE) once and for all, but unfortunately, it keeps coming back.

19th September 2011 0


With total footage that would take over 100 years to watch, 2bn daily hits and availability in 22 countries achieved in only 6 years, YouTube is not only a major force to be reckoned with, but also a fantastic opportunity for organisational publicity.

However, with an ever-growing database diluting viewer attention, the ability to make a video stand out against the billions really is a challenge.