4th September 2013 0


The X Factor is back for its tenth year anniversary, and to create added build up and anticipation for the launch, a tweet announced a fifth judge for the series.

The cryptic tweet “Fifth Judge? #fifthjudge” sent the public and media into overdrive following the already huge announcement of Sharon Osbourne’s return.

5th August 2013 0


The world of social media has exploded into almost all aspects of our lives and now The Sol Wave Hotel in Mallorca has become the first Twitter themed hotel.

Decorated with a blue and white colour theme, guests can tweet and hashtag to their hearts’ content. Using Twitter to check in, order room service (#FillMyFridge) and receive exclusive offers and events all through the private Twitter community app.  Real life human interaction has been limited to the online world.

Hotel visitors are encouraged to tweet, share photos and send private messages and virtual kisses through #socialwave hashtag. The hotel also hosts a weekly #TwitterPoolParty and guests can stay in the #SocialPartySuites, which will sleep up to four people.

10th July 2013 0


There’s no denying that last weekend was pretty special for British sports fans. The British & Irish Lions recorded a historic series win in Australia on Saturday, paving the way for Andy Murray to secure his place on the Wimbledon honours board on Sunday.

An incredible 17 million people – including those who flocked to Skegness beach to take advantage of the country’s biggest screen to watch the match as part of SO Festival 2013 – tuned in to see the Scottish tennis ace become the first British man to win a Wimbledon final in 77 years after beating Novak Djokovic in straight sets.

29th March 2012 0


This week witnessed the arrival of the Social Media World Forum at London’s Olympia, the annual event that gives professionals the opportunity to explore ideas and try to alleviate any concerns they may have about integrating social media into their business activities. As Lava specialises in social media, we thought it would be good to head on down to check it out.

With numerous high profile speakers, an exhibition arena, and not forgetting the complimentary massage zone, the guys managing the event certainly had the key areas covered for 2012 (the chocolate muffins may have been a little pricey though, at £2.30 a pop).