The media are loving our 2014 Christmas Card, which comes with two make-your-own reindeers!
Last year our Christmas Card contained everything people needed to make their own Christmas Penguin. We were inundated with photos of orange and black penguins, including one of Jeremy Vine in the BBC Radio 2 studio.
Like you, we know that Christmas penguins are so last year. That’s why this time around we included not one but two make-your-own reindeers. And, once again, the media have raved about our creative approach to celebrating Christmas.
BBC Radio Lincolnshire really got into the festive feeling with Nicola Gilroy challenging her Lunch Bunch panel to make the reindeers we sent her. She even took to social media to share her enthusiasm and posted a video onto BBC Radio Lincolnshire’s Facebook page.
The Burberry check is so iconic that it doesn’t need words or a logo to make it identifiable; it is the same with Coca Cola or Ikea. Some brands are so iconic they don’t need words to tell their story. Shapes, fonts, illustrations, colours, images and patterns can all be used to create a brand that is easily identifiable without a logo.
Guinness is a great example of where strong photography can be used to create a striking, emotive and immediately identifiable brand. However, Cath Kidson uses specific patterns to appeal to its intended target audience. Coca Cola uses its infamous font and unique glass bottle shape to sell it brand to its customers.
So what can you do to build on your brand and make it more identifiable? Here are some top tips to creating a visual element that doesn’t rely on your logo.
An exciting opportunity presented itself to us this year as we were preparing for the Waterside Shopping Centre’s annual student lock-in – We were told that The Only Way is Essex star, Lydia Bright, would be bringing her pop up boutique to Lincoln for one night only!