11th October 2013 0

Matt

As marketing communications specialists, we’re tasked with raising awareness of our clients’ products and services. Public relations activity features heavily in the majority of our campaigns.

Now, PR is not all about media coverage but generating exposure in newspapers and on TV, radio and online is a common part of most of public relations campaigns. And what do journalists ask for when we tell them we have an interesting story for them? That’s right – a press release.


23rd July 2013 0

Annie

You need only to glance at the newspaper stands this morning to realise that the world has gone Royal Baby mad following the announcement last night that the Duke and Duchess of Cambridge had become parents – The Sun has even rebranded ‘The Son’ in honour of the new prince.

The world’s media waited with baited breath for news from the Lindo Wing at St Mary’s Hospital in London, but brands across the globe have also been preparing for months to take advantage of the publicity opportunity.