23rd March 2012 0

Becky

I read with interest the PR supplement in this week’s Marketing Week. It echoes the sentiments that Lava communicates: PR is not just a reactive press office function or a mouthpiece to issue press releases – but instead a tool to be proactive and engage creatively with audiences.


13th September 2011 0

Becky

Inspired by this article on PR Daily about alternatives to the press release, I’ve put together some of my favourite and most effective ways to engage with journalists.


3rd August 2011 0

Becky

With the public’s demand for new, bizarre, weird, strange and offbeat stories and the continuing need for the media to offer new content in a multitude of formats, Becky Stonham shares some of her favourite PR stunts.