11th October 2013 0


As marketing communications specialists, we’re tasked with raising awareness of our clients’ products and services. Public relations activity features heavily in the majority of our campaigns.

Now, PR is not all about media coverage but generating exposure in newspapers and on TV, radio and online is a common part of most of public relations campaigns. And what do journalists ask for when we tell them we have an interesting story for them? That’s right – a press release.