Objective
Raise the profile of Tong Peal Engineering – the UK’s leading designer and manufacturer of agricultural handling and sorting equipment – globally.

Historically, its directors had kept a low profile, but in 2011, they wanted to increase visibility and awareness and prepare for the future. As part of a global brief, we worked with Tong Peal to position its brand and its directors as thought-leaders in the agriculture industry.

Solution
Proactive media relations was used to build strong relationships with key journalists across the globe, highlighting industry progress, engineering developments and Tong Peal’s expertise in the agriculture sector.

Creative news campaigns focusing on key products generated media interest and engagement.

Comments on newsworthy topics, including energy efficiency and grading techniques, ensured we achieved significant message coverage for Tong Peal in key media outlets.

Results
ROI for the campaign was exceptionally strong with a return of £8.72 for every £1 spent on PR.

In the first 7 months, more than 75 pieces of coverage were achieved in key trade and broadcast press outlets.

A regular column on industry issues was secured in Europe’s leading potato processing magazine.