Launch Tong Peal’s new range of specialist waste recycling equipment.
We devised and implemented a high-impact marketing campaign to raise awareness and generate interest for Tong Peal’s bespoke recycling machinery.
Alongside a complete website and brand redesign, we developed, printed and circulated equipment brochures, adverts and product specification sheets.
A regular flow of proactive news and information ran throughout the campaign, keeping the media informed of new contracts, product launches, technological developments and trade show attendance.
We also used the experience of Tong Peal’s Managing Director, Charles Tong, to create a series of expert comment articles, focusing on specifying effective waste management equipment and choosing the perfect recycling solution for individual organisational requirements.
45 pieces of high-quality trade coverage, reaching 456,878 decision-makers, factory managers, finance directors and public-sector waste managers.
Tong Peal received 50 enquiries during the six-month campaign and two £500,000 orders.