Create a sense of excitement and anticipation ahead of the opening of the Marco Pierre White Steakhouse in the DoubleTree by Hilton in Lincoln. Encourage people to book a table.
We developed a two-month, high-impact PR campaign, comprising news releases, feature and recipe placement, competitions and arranging for journalists to be taught how to cook steak the Marco Pierre White way.
We reach created over 850,000 opportunities to see or hear about the new Marco Pierre White Steakhouse. 975 people dined at the restaurant in its first two weeks of being open.
“This is fantastic! Well done everyone. There’s been some great PR results ahead of the opening,” JM, Marketing Director, Black and White Hospitality
- PR, Social Media