Objective
As part of an ongoing, retained campaign, Haith Group asked us to raise awareness of the opening of its new factory extension and ambitious plans for 2019.

Solution
We used PR and social media marketing to promote the official opening of the factory extension. A carefully crafted press release was supported by engaging photography and followed up by placing an exclusive article in Fresh Produce Journal, a key title for Haith Group. As part of our website management remit, we added the story to Haith’s website and social media channels, using a targeted promoted post to extend the reach of the story.

Results
All of Haith Group’s ‘A List’ target media carried the story, including Potato Review and the Vegetable Farmer.

Several of Haith’s customers commented on the coverage, which was seen by over 90,000 people across traditional media and social media.