The Waterside Shopping Centre’s 20th Birthday was a key event on our calendar … and we worked hard to make sure it was a success.
Was this really captured by an innocent member of the audience or was it a very clever publicity stunt?
With the public’s demand for new, bizarre, weird, strange and offbeat stories and the continuing need for the media to offer new content in a multitude of formats, Becky Stonham shares some of her favourite PR stunts.