AWARD-WINNING CAMPAIGNS

A selection of our work that worked

Design – Digital – PR – Social Media success stories

Raising the steaks

The opening of Marco Pierre White's Steakhouse at the DoubleTree by Hilton in Lincoln
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http://wearelava.co.uk/wp-content/uploads/2016/08/Marco-Pierre-White-Lincolnshire-In-Focus-Front-Cover-1.jpg
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http://wearelava.co.uk/wp-content/uploads/2016/08/Lincolnshire-In-Focus-Dining-Out-1920x1300.jpg
http://wearelava.co.uk/wp-content/uploads/2016/09/Lincolnite_Marco_Pierre_White_3.jpg
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Raising the steaks

Title:

Description:

Raising the steaks

The opening of Marco Pierre White's Steakhouse at the DoubleTree by Hilton in Lincoln
http://wearelava.co.uk/wp-content/uploads/2016/08/Marco_Pierre_White_Lincolnshire_Life-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/08/Marco-pierre-white-lincolnite-facebook-1-540x540.png
http://wearelava.co.uk/wp-content/uploads/2016/08/Marco-Pierre-White-Lincolnshire-In-Focus-Front-Cover-1-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/08/TheJournal-1920-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/08/Lincolnshire-In-Focus-Dining-Out-1920x1300-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/09/Lincolnite_Marco_Pierre_White_3-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/09/Lincolnshire_Echo_Marco_Pierre_White_1-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/09/Lincolnite_Marco_Pierre_White_2-540x540.jpg
http://wearelava.co.uk/wp-content/uploads/2016/09/Lincolnite_Marco_Pierre_White_1-540x540.jpg

Objective
Create a sense of excitement and anticipation ahead of the opening of Marco Pierre White’s Steakhouse in the DoubleTree by Hilton in Lincoln. Encourage people to book a table.

Solution
We developed a two-month, high-impact PR campaign, comprising news releases, feature and recipe placement, competitions and arranging for journalists to be taught how to cook steak the Marco Pierre White way.

Results
We reach created over 850,000 opportunities to see or hear about the new Marco Pierre White Steakhouse. 975 people dined at the restaurant in its first two weeks of being open.

 

“This is fantastic! Well done everyone. There’s been some great PR results ahead of the opening,” JM, Marketing Director, Black and White Hospitality

Category
PR, Social Media