Raise awareness of the first-ever Lincoln Fashion Week and encourage people to attend its pop-up catwalk shows and finale fashion show.
A proactive media relations campaign targeting local and regional media combined with social media marketing was implemented over a three month period.
Our campaign created over 1.3 million opportunities to see or hear about the week. All of the events were well attended, with over 200 people attended the finale fashion show. As a result, organisers have announced plans for a second Lincoln Fashion Week in 2017.
- PR, Social Media